Data pro­tec­tion


The following information is intended to show you which data we process on our website and your rights in this matter. We take the protection of your personal data seriously, and we only process your data in accordance with the legal requirements.

Re­spons­ib­il­ity for data pro­cessing

The data processed on our website is the responsibility of:
Mediapulse AG
Weltpoststrasse 5
3015 Bern
+41 58 356 47 11

Pro­cessed data

When you use our website, the following data is processed. You will find the purpose and legal basis for the processing of data in each case and information on the duration for which the data is stored.

Pro­vi­sion of the web­site and cre­ation of log files

When you access our website, the provider of the site automatically collects and stores information in so-called server log files, which your browser transmits to us. These are:

  • Browser type and version
  • Operating system used
  • Internet service provider of the user
  • Host name of the accessing computer
  • Date and time of the server request
  • IP address of the user

These data cannot be assigned to a specific person and there is no consolidation of these data with other data sources. Log files are stored to ensure the functionality of the website and to ensure the security of our computer systems. Consequently, the processing of this data is carried out on the basis of the legitimate interests of the data controller. The data is only stored for the time necessary to achieve the purpose of your collection. The data is therefore deleted at the end of each session. The storage of log files is absolutely necessary for the functionality of the website; for this reason, there is no option to opt out.

Cook­ie usage

Our website uses cookies. Cookies are text files that are stored on your device’s operating system by the browser when you visit our website.

We use cookies to make our website easier to use. By storing cookies on your device, we can recognise your browser when you visit our website again. This allows us to save certain settings (such as SessionID, shopping basket content for a shop, Remember Me / Autologin if a login function is available, postcode / location for a store search) so that you do not have to re-enter them when you visit the website again. The use of cookies and the processing of your data in this regard is based on the legal basis of our legitimate interests in the design of a user-friendly website.

The cookies are stored on your computer. You therefore have full control over how they are used. You can delete them completely or deactivate or restrict their transmission by changing the settings in your web browser. If you deactivate cookies for our website, it may not be possible to use all functions of the website in their entirety.

Akismet pri­vacy policy

Our website uses the Akismet software from Automattic Inc. 60 29th Street #343, San Francisco, CA 94110, United States of America.
Akismet is a service that protects the website against spam messages as comments under blog posts, content pages and other content types. Akismet analyses the input data of the website user as well as technical information such as IP address, country of residence, browser, screen resolution and related information in order to verify whether a comment is to be classified as spam. This information is transmitted to the USA, where the service’s servers are located, for automatic verification. The data is then processed, shared and deleted in accordance with Automattic Inc.’s privacy notice. Automattic Inc.’s privacy notice can be found under the following link: https://automattic.com/privacy-notice/

Google re­CAPTCHA pri­vacy policy

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. To do this, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google. The reCAPTCHA analyses take place completely in the background. Website visitors are not advised that such an analysis is taking place. Data processing is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in protecting its site from abusive automated crawling and spam.

For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://policies.google.com/privacy?hl=en and https://www.google.com/recaptcha/about/

Mat­omo pri­vacy policy

Matomo, formerly Piwik, is an open source web application for web analytics. It is the successor project to the now discontinued phpMyVisites project and an alternative to Google Analytics. The Matomo used is hosted locally by the provider cubetech in Bern, Switzerland. Matomo is used on this website to obtain statistical analyses of the performance of individual pages with the aim of optimising the user experience. The following data is processed: the type and version of browser you use, the operating system you use, your country of origin, the date and time of the server enquiry, the number of visits, the time you spend on the website and the external links you click on. The user’s IP address is anonymised before it is saved. Matomo uses cookies, which are stored on the user’s computer and enable us to analyse the use of our online offering by users. Pseudonymised user profiles can be created from the processed data. The information generated by the cookie about your use of this website is only stored on our server and is not passed on to third parties.

Map­box pri­vacy policy

Our website incorporates, among others or exclusively, maps from the “Mapbox” service provided by Mapbox, Logan Exchange 2nd Floor 1509 16th Street Northwest Washington, DC 20036, USA. The processed data may include, in particular, IP addresses and user location data. The data may be processed in the USA and/or in Europe. Mapbox privacy policy: https://www.mapbox.com/privacy/. For more information contact privacy@mapbox.com.

Your rights

The following is a list of your rights in connection with your processed data.

Right to ob­tain in­form­a­tion

You may request confirmation as to whether personal data concerning you is being processed by Mediapulse AG. If this is the case, you can request specific information about the processing.

Right to rec­ti­fic­a­tion

You may request the rectification and/or completion of personal data concerning you if this data is incorrect or incomplete.

Right to eras­ure

You can request the erasure of personal data concerning you. The data will be erased if the relevant requirements are met.

The right to erasure cannot be granted if the processing is necessary for exercising the right of freedom of expression, for compliance with a legal obligation, for the performance of a task carried out in the public interest or for the establishment, exercise or defence of legal claims.

Right to re­stric­tion of pro­cessing

You can request the restriction of the processing of your personal data if you dispute the accuracy of this data, the processing is unlawful, the data is no longer required or you object to it.

If the processing of the data is restricted, it may only be stored. Any further processing may only take place with your consent, for the establishment, exercise or defence of legal claims, for the protection of the rights of another person or for reasons of important public interest.

You will be notified if the restriction is lifted.

Right to ob­ject

You may object to the processing of data concerning you if it is carried out on the legal basis of the performance of a public task or legitimate interests and you are in a special situation.

You may also object to the processing of your data for direct marketing purposes. In this case, the corresponding data will no longer be used for this purpose.

Right to data port­ab­il­ity

You have the right to obtain your personal data, which is based on consent, on a contract or on automated processing, in a structured, commonly used and machine-readable format and to transmit this data to a third party.

To the extent that this is technically feasible, you may request direct transmission. Other persons’ rights and freedoms must not be affected by this.

You may also request the correction of any of your personal data that is incorrect.

Right to re­voke the de­clar­a­tion of con­sent under data pro­tec­tion law

You may revoke your consent to the processing of your personal data at any time. This will not affect lawful processing up to the time you withdraw consent.

Mediapulse AG privacy policy