At GfK Switzerland, the data collected from the panel households during the night is initially subjected to a thorough investigation based on various criteria. Panel households that are structurally as similar as possible to non-participating households are substituted for the latter. The results are also weighted by structure. This ensures that the distribution of certain features of the sample is adapted to that of the underlying basic unit. The Mediapulse TV panel is assessed by the following features: speech area, subregion, age, sex, person running household and size of the household.

The data is then fed into an evaluation system from which it can be accessed by the various users and analyzed by means of the New Media Reporter evaluation software. The data on TV can be evaluated back to 1995.

The New Media Reporter is the official evaluation software of the Mediapulse Corporation for data on TV use collected by the Telecontrol system. It is also the reference system for other analytical tools such as publisuisse's mediaoptimizer.