There will also be needs in the future that can be satisfied appropriately only by special studies. This is a matter of specific issues that go beyond pure media usage or that target the consumption behaviour of individual audience groups. They concern both current social problems and the establishment of a more precise audience typology.

In addition to the credits provided for this purpose, financing of such special studies should be provided by the respective principals. The institutes that do the work are selected on a case by case basis depending on the structure of the investigation, suitability and offers, and are duly supported and assisted by Mediapulse.