TV

Since 1985 quantitative TV consumption in Switzerland is determined by means of Telecontrol, an electronic measuring system.

It is used to measure three representative samples of TV households in German-speaking, French-speaking and Italian-speaking Switzerland. The data obtained from the panel households is processed and added to a database on a daily basis and prepared for evaluation by special analytical software.

The independent Medienwissenschaftliche Kommission (MWK) checks on an ongoing basis that the research is methodically correct.