Groups of clients of Mediapulse Corporation are:

• broadcasters
• Marketers on behalf of broadcasters
• Media agencies
• Other commercial clients (Telco)
• Non-commercial clients (societies, associations, OFCOM and others)

The data collected by Mediapulse are sold by Publica Data AG.

The aim is to support programming in the short, medium and long term. Properly focussed interpretation of the data makes it possible to pinpoint and explain the successes and failures of TV programs and serials. These findings are fed into programming, and decisions are optimised.

The advertising theme has also been gaining influence recently - and the increasing popularity of sponsorship and other new forms of advertising should not be forgotten. As paying customers, advertisers are interested in audience data for their campaigns and their environment. Data from Mediapulse provides the information needed.

The key feature of mass communication is that it is distributed accessibly to everyone and is thus opened up to public discussion. The data collected by Mediapulse helps to make discussion of media matters more objective. Projections based on the figures also give the unorganised public a voice.